about bravo

bravo is a tried and tested model for evaluating brand strength and measuring brand value.

This methodology conforms to best practice for measuring brand equity, in that:

   • It embraces all aspects of the brand
   • It follows fundamental accounting concepts
   • It allows for revaluation on a regular basis
   • It is robust and statistically meaningful
   • It is suitable for both own-developed and acquired brands.

A simple three-stage approach that avoids disruption to your business will provide you with an independent assessment of your brand strength and an estimate of the overall “brand” value of your business with recommendations as to how you can increase the brand value of your business.